Training Intelligence Franchise
The OrangeTheory of the 2020s -- powered by professional-grade assessment data and AI-driven exercise design
Bank Street College of Education. Oberlin College. Former teacher and coach. Six training spaces between 2003 and 2018 -- from an apartment gym to a multi-sport facility lost to the pandemic. A near-death experience, a blood test that changed everything, and a mission that never wavered.
2003 apartment gym. 2005 first commercial space. 2007 kids studio. 2012 climbing and parkour gym. 2015 expanded training center. 2018 multi-sport facility -- lost to the pandemic. Six spaces. Each one taught something. Better Athlete is the culmination of all of them.
A single assessment changed the direction of my life. I nearly died. A blood test caught what nobody could see. I have spent my entire adult life trying to answer one question: how do you help a young person understand their own body well enough to take care of it for the rest of their life?
The youth sports injury epidemic is predictable. Hamstring asymmetries, landing mechanics deficits, neuromuscular imbalances -- these are measurable risk factors. But nobody is measuring them. The market for prevention intelligence has no incumbent.
OrangeTheory proved that data-driven group fitness could franchise globally. Better Athlete takes that model further: professional sports-level assessment data drives AI-generated exercise programming delivered through a franchise network. From youth injury prevention to adult performance and longevity. The franchise gets the methodology, the operating system, the prescription engine, and a pipeline of pre-assessed clients.
Force production, bilateral asymmetry, hamstring strength ratio, landing mechanics, movement quality. Every risk factor measured, not guessed. Phone screen to clinical-grade hardware.
Individualized corrective protocols auto-generated from assessment data. Updated as re-test data comes in. The athlete understands why -- awareness is the intervention.
In-season load management, progress monitoring, pre-practice readiness for coaches. Dashboards for parents, coaches, and athletic directors. Marketplace referrals to certified trainers.
Free phone-based video screen is Layer 1 -- $0, infinite scale, 1,100 Y1 growing to 6,100 Y2. Layer 2 is the in-person assessment conversion: 50% Y1, 25% at scale. The phone is the screening device. Zero equipment. Zero cost. Zero barrier.
$75K franchise fee delivers a complete business-in-a-box. The algorithm generates the programming. BA fills the pipeline. The franchisee delivers. From youth injury prevention to adult performance and longevity -- the same platform, the same data, the same intelligence.
Assessment feeds Training. Training feeds the Network. The Network drives more Assessments.
We assess athletes ($0 video baseline to $549 in-person performance), score their risk with a proprietary algorithm, and deliver ongoing data access via $29/mo subscription. Every assessment generates proprietary biomechanical data that compounds the platform. The free video baseline is the top of funnel -- $0 in, $2,000+ lifetime value out.
Facilities pay a $75K franchise fee for the complete business-in-a-box: operating system, AI prescription engine, lead generation from schools/clubs/community events, certified methodology, brand affiliation, and favorable equipment access through BA's corporate partnerships. Ongoing revenue share (20%) is performance-based -- franchisees pay only when BA delivers referred clients. Staff must complete BA certification ($399-$1,199).
Everything that scales without BA doing the work. Franchise operators (facilities, gyms, PT clinics) pay monthly fees + revenue share. Provider network (sports medicine, ortho) pays $499-$1,499/mo for referral pipeline access. 100,000 Girls campaign sponsors fund events. League contracts provide institutional distribution. Every node adds recurring revenue with near-zero marginal COGS.
Confirmed pilot partner. Active pipeline across NYC independent schools, clubs, and community programs. Equipment delivery scheduled. Assessment protocols built. Platform deployed.
First independent school partner confirmed May 2026. Multi-sport program covering preseason through spring. Validates the school channel and institutional pricing model.
16 schools across 3 NYC independent school leagues. Active relationships with athletic directors and heads of school. Brooklyn and Manhattan coverage.
8 soccer clubs in active pipeline. World Cup NYC summer 2026 is the once-in-a-generation catalyst for youth sports infrastructure investment.
25-year relationship with a senior leader in independent school athletics. Direct referral channel to ACIS conferences and athletic directors across the northeast.
Every school we sign uses the same partnership architecture. Every family that engages directly reduces the school's cost. By Year 3, the program funds itself entirely through parent participation and community events. This is what BASIS Independent Brooklyn signed on for, and it is the architecture every school after BASIS uses.
School invests. Baseline assessment of every athlete. Family education on assessment value. Coaches integrate readiness data into practice planning. The data record is established.
Family subscriptions kick in. Each family that engages generates a credit applied directly against the school's annual cost. School cost begins falling year-over-year.
Family credits + community events cover full program cost. School pays zero. Better Athlete revenue is now coming from parents and the network — not from the school's budget.
The program is institutional infrastructure. Recruiting tool. Liability reduction line. Multi-cohort longitudinal data. The school's annual report includes athletic wellness alongside academic outcomes.
The franchisee brings the facility and the trainers. Better Athlete delivers everything else -- the intelligence platform, the prescription engine, the client pipeline, the methodology, and favorable equipment access. The programming is not designed by the trainer. It is generated by the algorithm from professional-grade assessment data. The trainer delivers it.
Complete platform: athlete management, scheduling, progress tracking, reporting, dashboards for every stakeholder from parent to coach to franchisee owner.
AI-driven exercise prescription generated from assessment data. Injury prevention to performance programming. The franchisee's trainers deliver what the algorithm designs.
Pre-assessed athletes routed from schools, clubs, community events, and the 100,000 Girls campaign. The franchisee does not market. BA fills the pipeline.
BA-certified protocols. Every trainer completes mandatory certification ($399-$1,199). Quality gate ensures consistent delivery across every location nationwide.
BA's corporate volume relationships deliver professional-grade assessment equipment at lease rates individual facilities cannot negotiate independently.
20% revenue share on BA-referred clients only. No referrals, no fees. BA's incentive is fully aligned with franchisee success. BA controls the volume dial.
One mission: keep girls in the game.
"Seen. Strong. This is my body." — the athlete affirmation that anchors every touchpoint.
This is not a social-impact side project. It is the lead growth engine. Female athletes face 2-8x higher ACL injury risk. Participation peaks by 5th grade then declines. The campaign screens 100,000 girls via free phone-based video assessment (Layer 1, $0 marginal cost, infinite scale) and converts qualified leads into the in-person assessment funnel (Layer 2) and the full Better Athlete ecosystem. Free entry. Universal data. The most-watched market in sport heading into World Cup year.
"Seen. Strong. This is my body." Free phone-screen assessments at fields, schools, and community events. Branded, mission-driven, shareable. Every screen is a top-of-funnel conversion.
PT clinics, sports medicine practices, and orthopedic groups pay $499-$1,499/mo for the referral pipeline that BA assessments generate. Assessment identifies risk. Providers treat and prevent. Revenue flows both ways.
Pro athlete endorsements (NWSL, USWNT) turn one event into thousands of downloads. Grant funding (Title IX, women's sports health foundations) makes the campaign self-sustaining. Institutional sports-medicine sponsorship (targeting top-tier NYC and national orthopedic groups) funds branded screening events and generates referral revenue. Each lever compounds phone screen volume without proportional cost.
If the campaign hits its trajectory, the engines do not grow linearly. They compound. Each loop makes the next cheaper to acquire. The base case prices the company on linear growth. The catalyst is the option an early investor is buying.
Conservative base case. Phone screens (Layer 1) drive Y1 proof at zero marginal cost. In-person conversions (Layer 2) generate revenue. Franchise network activates Y2. Scale through franchise replication Y3. Not a TAM exercise -- built from named prospects and bottom-up unit economics.
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Schools + Clubs | 3 | 9 | 17 |
| Franchise Locations | -- | 2 | 6 |
| Provider Network | -- | 3 | 10 |
| Phone Screens | 1,100 | 6,100 | 20,000 |
| In-Person Assessments | 553 | 1,532 | 3,600 |
| Revenue | $112K | $512K | $2.8M |
| EBITDA | Break-even | $272K | $950K |
| Gross Margin | 21% | 74% | 80%+ |
Priced equity with full information rights and board observer seat. Clean, direct ownership.
| Scenario | Multiple | Return on $250K |
|---|---|---|
| Conservative (5x Revenue on $2.8M) | 5.1x | $1.27M |
| Base (8x Revenue on $2.8M) | 8.2x | $2.04M |
| With 100K Girls (8x on $4.2M) | 12.2x | $3.05M |
Training Intelligence Franchise
Tomas Anthony
Founder
Tomas@betterathlete.com
betterathlete.ai · seenstrong.com (the live campaign)
Get in Touch See the Campaign